we have a remedy! we have!

our economy's cries can be heard all around the world--even in the condé nast building, which is usually a fortress invulnerable to such woes, safeguarded by all manner of magic enchantments against the plight of the common, un-prada-clad citizen. but no more! apparently, when the financial sector screws itself, tragedy ensues for advance publications:

Condé Nast Publications named a new publisher for The New Yorker on Thursday and put the magazine’s previous publisher in charge of Internet ad sales for the entire company. The move is part of a continuing reorganization as the company grapples with the magazine industry’s plunging ad revenue. . . .

Lisa Hughes, The New Yorker’s new vice president and publisher . . . takes over a magazine clearly in need of help. The New Yorker’s ad pages dropped 26.8 percent in 2008, far more than other Condé Nast titles, and more than double the industrywide decline of 11.7 percent. Financial services ads, a New Yorker mainstay, were among the hardest-hit categories last year.

The New Yorker was operating in the black in early 2008, but not by the end of the year, according to company executives who were granted anonymity because they were not authorized to discuss finances.

welcome, lisa hughes! may you do my favorite weekly proud. and as a concerned citizen and devoted reader of your foundering publication, i would very much like to do my part to assist in the rescue effort. in that spirit, a suggestion:

FIRE SASHA FRERE-JONES. HE IS A SUCKING WOUND IN THE ABDOMEN OF THE NEW YORKER AND A KNIFE IN THE EYE OF ANY AND ALL SELF-RESPECTING MUSIC ENTHUSIASTS.

come on, lisa. come on. you know it's true. how can anyone who trash-talks pavement for their lyrical obscurity, and indie music in general for its disinterest in prominent rhythm and musical tradition, one week and then raves about animal collective for their penchant for chaos and near-total absence of linguistic sense, rhythm, or melody the next ever expect to be taken seriously? did he think we wouldn't notice? well, here's what i think: every once in a while when sasha tries to skeev on some sweet young thing at webster hall, said thing gives him a once-over, rolls its eyes, and says, "whatevs, old man." this causes a knee-jerk wholesale rejection of youth and indie culture for being ridiculous and inscrutable, followed by a renewed effort to convince said culture that he is still in the game. but it's all crap. CRAP. and we know it's crap—that's right, we're on to you, you fraud!—because he is at least a year behind the curve on profiling anyone of interest. by march of 2008 everyone in america knew who amy winehouse was and what kind of shape her liver was in. no, there was not anything surprising about her being awarded five grammys; nor was there anything surprising in sasha's profile of her, which he very gamely admitted came out about a billion years after her album exploded and her notoriety became fodder for leno and letterman. what would be surprising is if he ever, EVER reviewed ANY album or act before it was old hat, or said anything in that review that wasn't an uninspired, slightly snootier regurgitation of things that were already generally known, even by me, when i am so far from hip that i still rhapsodize about the golden era of radio (i.e., 1991–1997) and occasionally wake up craving counting crows' recovering the satellites. even i can tell, sasha, that everyone at the new yorker ought to be telling you to piss up a rope. i would draw on some of your more recent articles for evidence, but i more or less gave up reading them some time ago. i bet i'm not alone.

that's approximately two pages of every issue, lisa, that you are practically throwing away. two whole pages. with a circulation of between one and two million, i mean, that really adds up. and it's not like he's going to change. the pattern is proven. you have to cut him loose. you just have to. really, it isn't about me; it's about the new yorker. it is an eighty-four-year-old institution, and i know you don't want it failing on your watch. it survived the depression, for christ's sake.

just, do the right thing, lisa. we're all counting on you now. it's in your hands.




p.s. while you are doing right things, perhaps you should take this opportunity to reconsider nancy franklin's tenure. it could be that i don't watch enough television, but i'm pretty sure it's that she's unbearable.